Within a planet where by tech CEOs frequently sustain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that handful of dare to tread. Since the co-founder and CEO of Scentbird, on the list of leading fragrance membership solutions in North America, Mariya has confirmed herself to become a forward-thinking business chief. But further than her accomplishment in the corporate globe, she has also emerged for a spiritual tutorial and intuitive Instructor, a transformation she shares brazenly as a result of her YouTube channel, “This is often Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova Among the most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s business enterprise job took flight in 2014 when she co-Started Scentbird, a company built to make designer fragrances far more accessible by way of a month to month membership design. Modeled after Netflix, but for perfume enthusiasts, Scentbird rapidly turned a go-to platform for fragrance discovery. Less than her leadership, the corporation grew to serve around seven hundred,000 subscribers, featuring entry to more than 800 fragrances from key global makes.
With a strong foundation in model technique, offer chain logistics, and advertising, Mariya properly captivated venture money, participated during the Y Combinator accelerator, and helped Scentbird scale into a $100M+ profits enterprise. She later expanded her portfolio with Deck of Scarlet, a splendor manufacturer, and Drift, a car fragrance organization.
But though her track record while in the startup earth was soaring, Mariya was quietly going through a spiritual transformation that would soon spill into the public eye.
The Awakening: A Shift to Spirituality
Close to 2018, Mariya seasoned what she referred to as a spiritual awakening. This internal evolution influenced her to dive into metaphysics, Electrical power work, meditation, and intuitive channeling. As she deepened her spiritual practice, she began creating content material to aid Other individuals investigate their unique consciousness, in the long run launching her YouTube channel “That is Mariya.”
The channel, which now has in excess of one hundred,000 subscribers, functions an array of content material—guided meditations, soul therapeutic procedures, chakra get the job done, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply own. She invitations her viewers to connect with them selves, the divine, plus the unseen energies that form our every day life.
Her followers typically describe her written content as transformative, and he or she has cultivated a deeply loyal spiritual viewers via consistent engagement and authenticity.
Controversy for the Crossroads of Identity
Though quite a few have embraced Mariya’s dual identification, Other individuals have lifted eyebrows—notably as her metaphysical beliefs have become additional publicly noticeable. In 2024, a aspect with the Organization of Fashion spotlighted The stress in between her roles to be a tech CEO and a spiritual Trainer.
Several of Mariya’s statements—for instance feedback on different therapeutic, extraterrestrial beings, and controversial views on historic figures—sparked backlash from customers, influencers, and in many cases former collaborators. Many beauty influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social media marketing discussion boards debated the appropriateness of her beliefs in relation to her leadership situation in a mainstream brand name.
In response, Mariya clarified that her spiritual teachings are particular and offered below her initially identify only, intentionally divided from her Expert identity. Nevertheless the controversy opened up a broader dialogue about whether public figures can—or ought to—compartmentalize their beliefs while in the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. When lots of founders attempt to take care of a picture of neutrality, she has preferred to indicate up as her entire self. This amount of transparency might be both equally magnetic and polarizing.
On just one hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an business frequently focused entirely on scale and system. On the opposite, her outspokenness about spiritual matters invites scrutiny, especially in an period when on the web material can swiftly go viral and provoke powerful reactions.
Still, Mariya’s tactic speaks into a deeper cultural change. As more people explore wellness, consciousness, and private improvement, figures like her—who bridge the spiritual and product worlds—may well grow to be more popular, not considerably less.
Businesswoman. Mystic. Influencer.
As well as running her corporations and YouTube channel, Mariya has developed an ecosystem of spiritual choices. She hosts retreats, gives non-public channeling sessions, sells spiritual instruments, and it has even revealed a book titled 72 Keys to Manifestation. She’s effectively developed a parallel organization inside the spiritual Place—completely individual from her job at Scentbird, but equally as structured and scalable.
Her spiritual manufacturer, like her attractiveness model, is global, polished, and expertise-pushed. It’s apparent that Mariya applies the identical standard of aim and creativity to equally spheres of her everyday living. Whether or not foremost a staff of builders or channeling divine Electrical power for a guided meditation, she delivers with clarity and conviction.
The Road Ahead
Mariya Nurislamova’s journey raises essential questions about identity, leadership, and public lifestyle. Can a tech CEO also be a mystic? Need to small business leaders share their own beliefs with the general public? What comes about when Those people beliefs obstacle regular norms?
Whatever the solutions, Mariya continues to walk her route unapologetically. She signifies a whole new era of entrepreneurs—ones who aren’t worried to generally be elaborate, spiritual, and multidimensional. Her boldness could Charge her some partnerships, but Furthermore, it earns her admiration from individuals who worth truth around conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means to generally be a CEO. She’s redefining what this means to become full.
Mariya Nurislamova life in the intersection of logic and instinct, organization and spirit, leadership and vulnerability. Her Tale is really a Daring testament to dwelling authentically, even if that authenticity comes along with chance. As she proceeds to develop her dual empire—both equally earthly and cosmic—she invites us all to look at what it means to steer with soul.
Regardless of whether the thing is her as being a visionary or simply scentbird ceo a provocateur, one thing is definite: Mariya Nurislamova isn't fearful to break the mildew.